![This fast company article mentions of some of my favorite experiences: In-N-Out, IKEA, the new Virgin America terminal at SFO and of course Indiana Jones.
Thoughts like this make SO much sense to me… how the preamble/overture sets up how you feel about the entire experience. Maybe this is part of why the new Star Tours seemed amazing & the new Little Mermaid attraction was disappointing.
Star Tours requires you to walk through an incredibly immersive queue [although i’m not sure what the new carpet is about]:
On the other hand, I was shoved right into an omnimover shell without any explanation at The Little Mermaid [I know the mural gives a synopsis of the story, but the speed of the loading process, & openness & proximity to the outside didn’t’ really give me a moment to look closely at it – compare that to The Haunted Mansion where you’re primed by the expanding room & hallway before loading.]
It didn’t help that the show was loud with major audio intrusions from scene to scene & the set looked so bare (not helped by the huge rider envelope).
Anyway, it seems like these little details are missing from a lot of newer experiences… bare dry wall & crappy florescent high hat recessed lights from home depot come to mind.
I’m excited to see these [seemingly unimportant] details to come back at Disney [themed exit signs! yay!] … but there are so many subpar experiences that still need help. Right?
(via 6 Secrets To Branding, Ripped From “Raiders Of The Lost Ark” | Co.Design)](http://25.media.tumblr.com/tumblr_lw5v0yRj081qzs0pwo1_1280.jpg)
This fast company article mentions of some of my favorite experiences: In-N-Out, IKEA, the new Virgin America terminal at SFO and of course Indiana Jones.
Thoughts like this make SO much sense to me… how the preamble/overture sets up how you feel about the entire experience. Maybe this is part of why the new Star Tours seemed amazing & the new Little Mermaid attraction was disappointing.
Star Tours requires you to walk through an incredibly immersive queue [although i’m not sure what the new carpet is about]: 
On the other hand, I was shoved right into an omnimover shell without any explanation at The Little Mermaid [I know the mural gives a synopsis of the story, but the speed of the loading process, & openness & proximity to the outside didn’t’ really give me a moment to look closely at it – compare that to The Haunted Mansion where you’re primed by the expanding room & hallway before loading.]
It didn’t help that the show was loud with major audio intrusions from scene to scene & the set looked so bare (not helped by the huge rider envelope).
Anyway, it seems like these little details are missing from a lot of newer experiences… bare dry wall & crappy florescent high hat recessed lights from home depot come to mind.
I’m excited to see these [seemingly unimportant] details to come back at Disney [themed exit signs! yay!] … but there are so many subpar experiences that still need help. Right?
(via 6 Secrets To Branding, Ripped From “Raiders Of The Lost Ark” | Co.Design)
Source: fastcodesign.com
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